Google. Apple. Coca-Cola. What comes to mind when you hear these words? For Apple, you probably think of technological innovation and sleek, minimalist style. For Coca-Cola, you might think about fun and relaxation, with a retro vibe. Each of these brands is easily recognizable, and most people have feelings and perceptions associated with them. Now think of a recent planning or engineering project in your community. Something like “County Road 118 Train Crossing Construction Project.” Does that pique your interest? Does it sound like something you would want to invest your time in or learn more about?
At FHI Studio, we believe that branding is not just for consumer products or global corporations. In fact, we’ve developed brand identities for dozens of planning and engineering projects, from comprehensive plans, to environmental studies, to transit projects – as part of a larger engagement strategy for each project. Why? Thoughtful community engagement provides the foundation for sound planning, successful projects, and better communities. A strong brand can enhance community engagement in a number of different ways.
If you would like to discuss how branding can boost community engagement on your next project, reach out to our branding specialist, Rachel Bright, at firstname.lastname@example.org.